Social Media Management

Social Media Management

      Social Media is THE most powerful tool in the marketing quiver today! It is a fantastic platform to engage with existing and potential customers, strengthen relationships, raise brand awareness and lend further weightage to your website in an SERP.

      Over the years, we've seen a dramatic increase in the number of people contacting brands directly through their social channels - whether they're requesting support, expressing a complaint or even giving positive feedback. It's not surprising that many people prefer to send Facebook comment on the page, or a tweet, rather than spend hours on the phone. Social channels have become the go-to place for getting a brand response.

      Customer service is often considered the less glamorous side of social media, neglected by marketers who think it's either expensive or a service that will not benefit the brand through any concrete acknowledgment. But a lack of response to customer queries on a brands' social channel looks impersonal and solely focused on one-way marketing messages. These are social channels after all. If we don't respond to customers when they need us, why would they bother engaging with our content, no matter how brilliantly creative it is?

       Customers expect to be able to make themselves heard, especially if something hasn't gone their way, therefore, brands should take this as an opportunity to hear them out and actively try and rectify the situation. This not only ensures damage limitation but it can even turn potentially damaging situations into one with a positive sentiment. If poor customer experience has a viral effect, so does brilliant customer service.

Social Media Management

About Eyecatchers!

We are a one-stop shop for our clients branding, promotional and communications needs. We provide a comprehensive menu of services under one roof: advertising, branding, direct marketing, sales promotion, package design, product placement, media planning and buying traffic, event planning, public relations, digital marketing, website design/ development, web hosting, social media management and an ever-evolving list of attributes that contribute to the brand communications, marketing and selling of the clients goods and/or services.