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Research shows that many people don’t buy on the first visit to a site. Some use the Web simply for research before making a purchase in a brick-and- mortar store. Others research multiple sites for comparison shopping, but return only if they have a reason.
Customers and clients don’t really care about you. They care about themselves! In terms of gaining bus
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Exclusive online promotion of a Web site is rare. Your Web address should appear on your stationery, packaging, and brochures, at the very least. As you build an online marketing plan, you might decide to redirect some of your existing advertising dollars, but don’t abandon successful offline advertising. Will you still need a listing in the Yellow Pages? Will you still hand
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Stickiness is the technical (!) term for keeping people on a Web site. If your average viewers visit fewer than two pages of your site or stay fewer than 30 seconds, most of them see only your home page and flee! You need more cyber-glue. Ideally, you want the average visitor to stick with the site for a minimum of three pages and at least a few minutes. Otherwise they
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When one advertises offline, one puts the ads where the target market is likely to see them. Ads for muscle cars run in the sports section of the paper or on billboards near gyms. The same thing applies online. You need to place your lures where your fish hang out. As you explore possibilities online, check off methods you think are possibilities for your site. We also recommend that you compile a mar
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Placement refers to your distribution channels. Where and how are your products and services available? Inherently, the Web gives you an advantage, with 24/7 hours of operation for research, support, and sales online.
However, you might face distribution challenges, particularly if you’re constrained by agreement to a particular territory or are
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Eyecatchers is a full service advertising agency with presence in Mumbai, Bangalore, Hyderabad & Delhi. We believe in making advertising that sells, and provide a comprehensive menu of services under one roof: advertising, branding, direct marketing, sales promotion, package desig
