Blogs

ARE YOU CORRECTLY BRANDED FOR THE LOCAL CULTURE

While companies insist that branded content is a hot new thing, it’s actually a relic of the mass media age that has been repackaged as a digital concept. In the early days of that era, companies borrowed approaches from popular entertainment to make their brands famous, using short-form storytelling, cinematic tricks, songs, and empathetic characters to win over audiences. 

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ELON MUSK A STUDY IN ASPIRATIONAL BRANDING

Tesla and SpaceX CEO Elon Musk has made Tesla resemble a technology brand rather than an automobile brand, and he regularly tweets company updates from his personal Twitter handle. In the spirit of aspirational leadership, Musk announced the Hyperloop, a pneumatically powered tube that can theoretically shuttle passengers between Los Angeles and San Francisco in 35 minutes compared to five hours today. The catch: it’s a futur

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RICHARD BRANSON - A STUDY IN "TOTAL & CENTRAL" BRANDING!

Richard Branson is the public face of the Virgin brand ecosystem and has made his ageless, daredevil personality synonymous with the Virgin brand, even though he doesn’t personally lead many of Virgin’s businesses.

He has created a lifestyle around the brand that closely mirrors his own. It makes sense then, that Virgin Airlines launched as a “high quality, value for money”

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HAPPINESS IS CONTAGIOUS...ON SOCIAL MEDIA TOO!

Start using it in your headlines

People share all kinds of pain and happiness on social media. And, posts with higher emotional value get higher social shares. But among the 4 broad emotions (happiness, fear, sadness and anger) – Happiness has been found to be more contagious than the negative ones. Statistically, positive posts prompt an average of 1.75 more p

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