3 BEST DIGITAL MARKETING CHANNELS TO REACH YOUR COUNSUMER
How you can grow your business through digital marketing?
If you want to expand your business, increase sales and grow your business fast, then you have to invest money in digital marketing to make it happen. Your business should be very visible in online world, because your potential customer has moved online where they are actively searching for products and services. According to the survey 91% of your potential customer use search engine frequently this explains why 94% of businesses rank SEO highest with growing importance as a source of leads. Your potential customers are now using their mobile devices frequently to search for local business and buy things. Your customers are spending maximum time online on social networks. To grow your business digitally, you should have brand presence on Facebook, Google+, Twitter. You can to all at the same time from directing core aspects of your business such as:
- WEB DESINGING
- SOCIAL MEDIA
- ONLINE REPPUTATION MANAGEMENT
- WEBSITE AUDIT
- CONTENT WRITING
- WEBSITE ACRCHITECTURE
- BUILDING LINKS
- MAKING SURE THAT YOUR BUSINESS INFORMATION IS ACCURATE AND CONSISTENT ON LOCAL DIRECTORY AND MAPS
3 Best digital marketing channels to reach your consumer
- SEARCH ENGINE OPTIMIZATION
Search engine optimization is a method to increase the visibility of a website or a web page in the search result. SEO increases the ranking of website in the search result by incorporating search engine friendly element like relevant keyword into it. Search engine optimization will help to ensure that the site is accessible to a search engine and improves the chances that the site will be found by the search engine.
BENEFITS SEO TO BUSINESS
- SEO increases a website’s visibility online.
- The chances of potential customers visiting the website get increased.
- SEO helps in increasing your company’s credibility as it increases your visibility.
- Increases website traffic.
- It helps in positioning of the brand in long run.
- SOCIAL MEDIA MARKEITNG
Social media marketing is widely used in various businesses like small business, banking, retail marketing, B2B marketing, travel and tourism marketing, financial institutions marketing and as on. The internet has now become the most common tool that consumer use to find information on products and services that they are considering buying. The main aim of social media marketing is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
BENEFITS OF SMM TO BUSINESS
- Increase brand awareness.
- More inbound traffic.
- Improve search engine rankings.
- High conversation rate.
- Better customer satisfaction.
- PAY PER CLICK
Pay per click is an internet advertising program. It is used on search engine and blogs for which advertiser are paid on the clicks made by the users. With the help of PPC traffic gets turned towards website. It is an activity of online advertising where advertiser displays their advertisement over online portals. The advertiser has to pay the amount to host the website when their ads get clicked by the viewers. Advertiser’s website or blogs automatically gets ranked by google search engine on the basis of relevancy and validity of advertisement.
BENEFITS OF PPC ADVERTISING TO BUSINESS
- Instant result within the next few second of pay per click advertising activation.
- Provides facility to target particular audience.
- Changes in bidding amount can be done anytime.
- Key phrase can be added in PPC advertising for instant result.
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