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Building Valuable Brands In Uncertain Times
The debate is raging, whether COVID 19 is a Black swan event or not. Regardles
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BRAND MANAGEMENT IN THE AGE OF AI
AI or Artificial Intelligence is slowly taking over all the aspects of the industries; be it process handling, data crunching, or even customer interactions. The large scale AI projects such as IBM Watson that has found a wide range of applications, from heal
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7 Eco-friendly Packaging Ideas
Today, when billions & tons of waste are filling the landfills globally every year, it becomes important to go green whenever you can. Packaging is an area where this waste can be minimised. To reduce such waste, many companies have started taking the initiative to go eco-friendly when it comes to packaging.
Eco-friendly packaging also helps brands with several advantages such as,
1. Brand Image & Reputation: Acco
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Reasons why colors matter in packaging
Red, Blue, Yellow, Green, colour may simply be a piece of the fundamentals however for organizations they stand a critical job. Colour is significant in marking and advertising since it is the place initial introductions of clients are based. Additionally, Color is the mystery in creating a decent personality for an organization. Colours are something other than a visual guide since colour pass on feelings, sentiments, and encounters. There are implications behind different hues and for organ
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M&M: Memes & Marketing
It is no brainer that memes have a viral quality to them. Pretty much everywhere, on every other social media platform, you come across memes. Have you wondered how memes could be leveraged successfully as a --> Continue Reading
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PACKAGING TRENDS FOR 2020 & BEYOND
We are hardly a few months away from entering a milestone, that is, the year 2020. For several reasons, this number has become a year associated with many predictions. For instance, some were predicting to be the world’s greatest superpower, some were predicting that the world would end by 2020. The truth is, people can be, at times, extremely irrational and can make
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