"What's in a name? A rose, by any other name, would smell as sweet. "Well... not anymore ! At least not in the marketing parlance! Whether or not a customer recalls your brand can be the deciding factor in getting on a shopping list or getting discarded even while being on the shopping mall's shelf !
Because consumers are bombarded every day by more and more marketing messages, the challenge of establishing recall and recognition in a marketing-message-bombarded world-is considerable! Start at an advantage by getting the right brand name, aided by in-depth professional research.
