What makes an ad successful? If you're looking to create an effective advertisement campaign, be sure that you must have included these essential elements. Advertising is an element of the promotion mix in the business. Before Placing your advertisement in front of the right audience you need to consider elements such as goals, targets, copy, and design, etc.

An effective advertising campaign can help your business to  

1. Increase customer reach.  
2. build customer awareness of your business and brand.
3. promote the benefits of your products or services.

Advertising can change outdated or negative perceptions of your business if needed. It depends upon how broad a target audience you can attempt to reach. A well-thought-out advertising plan should be consistent with your larger business aims. Here are 6 essential elements for an effective advertising campaign.

1. Goals  

advertising goal has to be very specific as it helps you in long run. The goal for advertising should be written respective to who will be your target audience and what will be the period for an advertising campaign.

The vagueness of your marketing goals is like a failure. For instance, if you set the goal 'Improve store image or ‘Increase awareness of our store' which is vague and doesn’t know what you will achieve so instated of that if you set the goal like ‘Increase awareness of our store by 10%’ which is more specific and clearer and it gives you a complete idea.

2. Creative Design and Copy

Advertising agencies are now focusing their attention on consumer needs and providing creative designs with concepts and ideas need and providing creative designs with concepts and ideas accordingly.

An advertisement copy is an outcome of extensive advertising and consumer research designed by professional copywriters by advertising agencies. Drafting an ad copy demands skill and effort. It includes a complete investigation of the target audience. effective Advertising copy requires substantial effort make

3. Platform

An agency will many times use a copy platform in a client proposal, to present an idea of the creative work to the client an idea of the creative work that will be done, before actually writing the advertisement. The platform can also be designed, once the advertising agency is their advertiser then the platform can be created, as a kind of overview of the upcoming campaign.

There is a range of social media platforms that help businesses to get the most out of social media platforms. For example, YouTube, Facebook, Instagram, etc.

4. The offer.

Advertising any product or service with the offer is the hook that draws the reader in and it should be the focus of your ad. The ad title offers a short, catchy preview of what the reader will find in the copy. Your headline illustrates the reader the key benefit or offers you are providing. Generally, headlines are the largest part of the advertisement.

5. Landing pages  

 a landing page is a standalone web page, created specifically for advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. Unlike web pages, which typically have many goals Reading about landing page design and designing for advertising an effective landing page are two very different things.  For creating landing pages for your advertising campaigns, you have two basic options:  

1) build the pages directly on own website  

2) create the landing pages using a landing page tool.

6. Metrics

Advertising metrics assess the progress of your ad campaigns and give you a crystal-clear picture of where you are succeeding and what needs to change. The Impressions metric describes the number of times that your ad was displayed to ad network. Following metrics can be used like impression metrics  

• Eligible Impressions.
• Viewable Impressions.
• Nonviewable Impressions.
• Measurable Impressions.
• Nonmeasurable Impressions.

Eyecatchers is an advertising agency with a difference - we make advertising that sells! Print, outdoor, TV, radio, events, website, digital, social – we help you send out a consistent message through all media!