Blogs

Three super social media stars.

The number of social media users has reached a whopping 1.96 billion and is expected to grow to some 2.5 billion by 2018. It’s a big number, you as a business simply cannot dodge the social media bullet. It can be a tricky place, what with almost 56% of people regularly unfollowing brands that are too boring or salesy. 

Creating captivating content demands a lot of creative as well as innovative ideas, but once you do become popular the ben

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BECAUSE RECALL IS EVERYTHING...

 "What's in a name? A rose, by any other name, would smell as sweet. "Well... not anymore ! At least not in the marketing parlance! Whether or not a customer recalls your brand can be the deciding factor in getting on a shopping list or getting discarded even while being on the shopping mall's shelf !

Because consumers are bombarded every day by more and more marketing messages, the

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YOUR MOST POWERFUL MARKETING TOOL!

Your logo is your most powerful marketing tool! It is the visual cornerstone of your brand. Logo design establishes your identity & reflects your personality, your business, your values and principles. Having a professional looking, well designed logo builds trust.

We also understand the practicality of your logo appearing on screens, business cards, letterheads, pull up banners, vehicles,

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E-COMMERCE IS THE FUTURE OF B2B TOO GLOBAL B2B E-COMMERCE MARKET SHALL SOON TOUCH AND 7 TRILLION

Business-to-business (B2B) online retailing has been witnessing strong growth due to the rapid migration of manufacturers and wholesalers from legacy systems to open, online platforms. As legacy systems involve the use of electronic data interchange, which is expensive and cumbersome to handle, B2B models will continue to move towards ubiquitous online platforms that allow buyers and sellers from anywhere in the world to transact goods and services with ease. In fact, the B2B online retail ma

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THE LUCRATIVE E-COMMERCE BUSINESS IS NO START-UP

E-commerce is the new members of India E-commerce Inc. Some people loosely bracket us as 'startups' till they hear about the amount of money they've raised. To give you an idea, venture capitalists of all kinds invested $ 5 billion in Indian startups last year. They've already clocked $ 1.7 billion (that's over Rs 10 Arab) in the first quarter of 2015. Now, for the numbers that concern you — they intend to spend over Rs 3,500 crore on advertising this year.

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6 WAYS IN WHICH TECH IS HELPING BRANDS IN AD ANALYTICS

1) Content, search and other forms of advertising have gained immense adoptions in the past few years and it has now become a necessity for every brand in this era. . So is the scrutiny of data generated by these mediums. In social media age, data collected from online touch points has always helped brands in Calculating how marketing strategies needs to be crafted as well as understanding consumers' purchase decisions.

2) With the out

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