BEFORE WE START WITH OUR 5 PROVEN WAYS TO BOOST YOUR INSTAGRAM FOLLOWINGS ORGANICALLY, WE NEED TO KNOW A FEW ESSENTIAL THINGS TO KEEP IN MIND WHILE WORKING WITH INSTAGRAM.
INSTAGRAMS MAIN GOAL IS TO INCREASE THE TIME USERS ARE SPENDING ON INSTAGRAM.
BECAUSE THE LONGER THE USERS USE THE PLATFORM, THE MORE ADS WILL BE POPPED. AND ACCOUNTS THAT MAKE USERS STAY LONGER ON THE PLATFORM THROUGH THEIR QUALITY CONTENT ARE REWARDED BY GETTING MORE REACH.
IF YOU HAVE OBSERVED EVERY TIME U OPEN YOUR INSTAGRAM THERE ARE ALWAYS A FEW ACCOUNTS THAT ALWAYS POP UP THEIR POSTS AND STORIES FIRST, DON’T BE SURPRISED, THAT WHY ONLY THEM? CAUSE YEAH HERES WHERE OUR BIG BOSS ENTERS
“A L G O R I T H M”.
WHAT IS AN ALGORITHM IN SIMPLE LANGUAGE – RULES TO ACCOMPLISH YOUR TASKS / TO SOLVE PROBLEMS.
INSTAGRAM USES ALGORITHMS TO MAKE DECISIONS ON WHAT CONTENT SHOULD BE GIVEN PRIORITY.
SO WHEN YOU OPEN YOUR INSTAGRAM. IT STARTS APPLYING ITS FILTERS AS PER ITS ALGORITHM IN WHICH IT CONSIDERS YOUR EVERYDAY ACTIVITY, LIKE YOUR RELATION WITH YOUR FOLLOWERS/FOLLOWING, HOW OFTEN YOU LIKE, COMMENT, TAG, CHAT OR SPEND TIME ON THEIR ACCOUNT, ALSO THE RELEVANT TOPIC CONTENT U NORMALLY PREFER TO WATCH EVERY DAY LIKE MEMES, DIY, ETC.
IF YOU WANT TO BOOST YOUR INSTAGRAM FOLLOWING, YOU HAVE TO KEEP CHECKING ON INSTAGRAM ALGORITHM AND FOLLOW TO THE LATEST INSTAGRAM ALGORITHM.
IT’S THE YEAR 2022 AND HERE IT IS INSTAGRAM COMING UP WITH ITS NEW ALGORITHM. TAKING THAT INTO CONSIDERATION, WE HAVE COME UP WITH OUR LATEST TOP 5 PROVEN WAYS TO BOOST YOUR INSTAGRAM FOLLOWING ORGANICALLY.
- Follow it
No matter what you post make sure to follow Instagram community guidelines:
Cause Instagram limits the visibility/ reach of the post that goes against the above guidelines in the link. For example, if you share sensitive content, political content, low-quality/resolution content, or even posting in the wrong size formats Instagram will make sure it limits the reach or distribution of your post.
2. Time it
Don’t post randomly at any time or day u feel like posting,
Make sure that u schedule your post at the right time.
By the right time we mean, when the Instagram users are most active on the platform. But to know when is the right time, we need to have a few scheduling and analysing tools that will analyse your account and let u know when your users are most active.
So that you make sure that your content has been scheduled and posted on the right and seen by the maximum audience.
Tip: also, Instagram has its analytics tool known as Instagram insights which is a built-in, free, and easy-to-understand basic analysis of your Instagram account.
3. Amp it up
Simply posting and following rules is not enough,
Your engagement rate also needs to be high.
For that, you need to post quality informative content related to your niche/ relatable content with which a common audience can relate to building interest in the audience.
Also posting frequent stories with stickers, polls, Q&A rounds, and slides is a great way to connect and increase interaction with your audience, which will finally increase the engagement rates.
4. Hash it
Just like a computer understands binary language which is a machine language,
Instagram algorithm understands #hashtag language.
That means Instagram will not be able to recognize to which category or topic your content belongs.
To share your content with a relevant audience you need to tell Instagram what your content is all about so that whenever someone searches about the same topic there are high chances they come across your content and find it helpful.
This might also result in them visiting your account and following you.
This process is observed by Instagram and your reach is increased as this post made by you gets good engagement from the audience.
Boom!!! That’s how you get your organic, active, suited users.
But, there is a thing if you don’t put closely relevant hashtags, you will get lost in the crowd of other posts. Don’t worry, there is a way to tackle that too.
All you have to do is combine your niche tags like #mumbaifoodblogger with a few popular tags like #instafood and to find them you simply search any relevant hashtag on Instagram, and you will see how many users have used that or a similar hashtag with posting counts included there itself.
It is advisable to be specific while using hashtags e.g. If you are posting a video of making a brownie recipe, make sure your tags are specific like #egglessbrowniesrecipe instead of just #brownies
. If you are posting an ad to sell your Nike shoes, make sure your tags are specific like #thriftnikeshoes #cr7nikeshoes #bluenikeshoes #nikeshoesforsell instead of just #Nike / #shoes
This will target a potential audience to sell your product/content instead of random window shoppers (in the above case)/ audience.
Also, there are a few websites/apps which will help you do your hashtag work smoothly.
5. Post it
Posting consistently is the key to the successful growth of your account.
Cause if you are not posting frequently your account is considered to be a stale account, which results in limitations to your reach, growth, and engagement rate of your account.
Adam Mosseri (head of Instagram), said an average posting should be 2 feed posts per week & 2 stories per day to get good following results.
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