Email marketing is the act of sending a business message, regularly to a gathering of individuals, using email. Email marketing has evolved rapidly alongside the technological growth of the 21st century. Likewise with each promoting strategy, myths develop more prominent after some time. They may begin with some fact yet as time passes by, they can develop into a web of misrepresentation. It establish large amount of traffic through smartphones and tablets.

So here are some email marketing myths you shouldn’t believe.

1.    The more emails you send, the more you irritate your clients

Email recurrence is an intriguing issue in email advertising, and research has discovered that email recurrence is the main motivation behind why individuals withdraw, yet don't let that trick you into supposing you can't send more than one email for each week.

 If your email campaigns are relevant, then your subscribers are happy to read and take action as research by marketer found.

2.    Try not to send a similar email twice

 There are many explanations behind why a campaign does not execute as you had sought after. Your messages may have bounced; a few people may have been excessively busy to read it, while others may have erased it coincidentally.

 Rather than making another email plan and duplicate keeping in mind the end goal to convey a similar message, it is perfectly OK to resend a similar email once more, except for just resending it to supporters who didn't open the email the first run through. Or then again rather, essentially pick an alternate email showcasing format and utilize a similar duplicate.

While resending a similar email, remember these three hints:

• Just resend your most essential email campaigns

• Change the headline the second time you send it

• Hold up no less than 72 hours before resending a similar email

 Resending a similar email again is an awesome method for multiplying your email reaction.

3.    Avoid using spam catchphrases in your title

 In the beginning of email showcasing, spontaneous messages were a substantially more typical component in your inbox that prompted email service provider creating strict Spam channels. On the off chance that you needed your email to be sent straightforwardly to the Spam organizer, all you needed to do was underwrite Spam catchphrases, for example, FREE, SAVE and DISCOUNT in your title.

 We were advised to maintain a strategic distance from these catchphrases and your email will achieve your pursuers’ inbox. Furthermore, for a considerable length of time, this stayed best practice yet in all actuality, while this may have been the situation quite a while back, spam channels have turned out to be substantially more refined in distinguishing spam, and will probably enable the email to be conveyed in view of new criteria like reputation.

4.   Unsubscribes are cause for concern

If a reader clicks the unsubscribe button, they never again need to get messages from you. What's more, that is incredible news! On the off chance that a pursuer withdraws, they are helping you purge your database, and spare you doing it. 55% of advertisers refer to email database quality as the greatest obstruction to viable email showcasing. On the off chance that your withdraw rate is under 1%, don't worry. Most pursuers who would like to unsubscribe, just won't and will either overlook your email or erase it. Actually, investigate by campaigner found that 60% will erase the email and 23% check the email as Spam. By influencing your membership to process straightforward, you can build the nature of your email database.

5.    The greatest day to send your email is on a Tuesday

There is no widespread "greatest day to send an email" as every business is extraordinary. The all-inclusive "greatest day" hypothesis depends on investigation of a large number of messages sent over all enterprises. What's more, midpoints are misdirecting. At Super Office, we will convey an email to our supporters amid the workday, which we have found to convey the best outcomes however an ecommerce store may find that they get the best reaction when they send an email on the ends of the week, when individuals will probably purchase. What we do know is that there are a larger number of messages sent amid the week days than amid the end of the week so next time you convey your email crusade, have a go at sending it on a Saturday or Sunday.

6.    Open rate is the most vital metric

On the off chance that nobody opens your email, at that point there's no reason for sending messages. That is what we're educated and what the vast majority of us take after as 90% of advertisers utilize open rate as an essential metric to base the accomplishment of the email crusade. The issue is that open rates don't recount the entire story. For instance, endorsers utilizing Outlook have pictures hindered as a matter of course, which implies your open rate won't be followed precisely. Or then again if an email is perused on a cell phone, messages are generally defaulted to content configuration, which again will prompt questionable information. Rather than taking a gander at open rates to choose if the email was effective, take a gander at the quantity of leads produced per email and change rates per email, which are more critical measurements to quantify email showcasing movement on.