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SEO and PPC may be separate marketing channels with unique roles and purposes, but they both does the same work. The Ultimate the goal of both SEO and PPC is to attract people to your website. Marketers are frequently determined by considerations of final outcomes becaus
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YouTube recently declared that they are changing the attribution criteria for true view for action ads. The true view for action ads are built and designed for performance advertisers and feature ca
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Before television, radio and the Internet, traditional hyperlocal marketing was the sole advertising method available. Local merchants or shop-owners had to advertise locally to survive. One of the first expressions of this marketing was word-of-mouth. But with the advent of technology and
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LinkedIn is a proven platform for any business related activities. If you want to promote a brand or you want to increase your business networks, LinkedIn is the best platform for you. For B2B players, LinkedIn is highly useful social media platform. You may not get the
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Imagine this: You are a florist who is running a good business. It’s Valentine’s Day. And you had no idea until a customer asked, “So what’s the offer for today?” You silently stand there looking like an idiot. It’s not your fault that you didn’t know. This is where the obvious need of a social media calendar steps in.
A social
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Instagram has exploded into one of the greatest social media platforms today, with 500 million active daily users. Marketers have started to realize the huge potential Instagram has to offer in terms of audience reach. To tap into this, they regularly approach consumers thro
