There are many ways that B2B marketers can use Facebook Marketing including advertising on the platform, posting video content, sharing news articles that are relevant to their product, creating infographics and much more. Now, Facebook has thought of a new method to build their community, and they’ve done so through launching Watch Party for Facebook Groups.
Facebook Watch is a new technique for people to watch videos on Facebook together in real time. Once a Watch Party is activated, participants can watch videos, live or recorded, and interact with one another around them in the same moment focused on building new ways to lead people together around video, create connections, and ignite conversations. Here are 3 ways that B2B marketers can use Facebook Watch Party.
- Interactive Q & As
For starters, this feature is very useful for Q&A with C-level executives about product roadmap and business goals, at a trade show where those who can’t attend or those who want to know what’s happening at the event. It can also be used for a discussion between a customer and the product manager to develop on how the product is used within the business atmosphere. In doing so, the marketing team can facilitate an experience that allows connectivity within the community and also includes lots of future content. Marketers can notice the kinds of questions and feedback from the community and craft content such as eBooks or blog posts to educate.
For B2B Marketers, webinars are an essential aspect of their strategy that helps drives leads down the funnel from awareness to action. Webinars have traditionally been established with webinar software; however, Watch Party’s could be a new method for participants to go through a real-time walkthrough. This approach adds itself to more questions, comments, and interactivity. Moreover, the marketers could take the Watch Party link and share it in follow up emails and blog posts to take increased eyeballs to the webinar and have many people connect the Facebook group or like the company page. This will have a long-term advantage for advertising campaigns and company messaging.
- Product Announcements
Bringing new products to market can have an incredible effect on a business’s bottom line. Marketing teams make campaigns and issue press releases to garner as much attention as possible to the new method to the product. With Watch Party, the marketing team now has a direct approach to the customers and can get real-time feedback and interest. B2B marketers can follow a product announcement in a similar way at the beginning of the week and then throughout that week showing the audience how to use it or how it can combine within the suite of tools.