From a very young age, we love listening to stories, and as we grow old we respond to that story. The best stories include the elements that people will connect to, remember and then share with their friends.
Any brand needs to shoot the magic of storytelling through marketing with people can connect to.
Storytelling and marketing go hand in hand. It is a very strong relationship building tool and a very sincere way to brand your business.
In this blog, you will know - what is brand storytelling and why it is important for your branding.
First, what is Brand Storytelling?
- The reason why your company came into the market?
- The motivation for your company employees to work enthusiastically
- How your service or product came into the field?
- The clear view of people behind the company
- What type of people finds value in dealing with you.
Following are the key points to understand and use into the storytelling of your brand:
- Be Honest.
Transparency is the most important factor of storytelling. Yes, you are being creative while conveying your story, but you should not be straying too far from your brand promise. You should not confuse consumers with your inconsistent tales as they will run away because confusion is the number one brand killer.
- Introduce personalities into stories.
Brand stories are neither a long-winded, 5-paragraph essay about your company nor marketing materials nor a sales pitch. It should be something that your entire team, at organisational levels, embraces and then your audience can connect to! I.e. You can tell stories from your employees’ point-of-view or from the buyer’s persona.
- Don’t give it all away.
Make sure your brand stories are page turners. Always make one room empty for the next chapter. Leave your audience wanting more and they’ll come back again!! Consider using ‘Read more…’ or ‘Watch out this space…’ hooks on your website or social media posts or email newsletters.
Takeaway From this blog-
When you engage in conversations with people, they generally involve in exchanging ideas and knowledge. All in ends up being a great way to build new relationships and keep people more engaging with your business.
If balanced right, brand storytelling can have a great impact on any business you are in and makes you stand out from the other competitors.
If you have any queries regarding how you can brand your business, feel free to contact us.