The success of every business depends on the marketing strategy followed by the team. Mostly, the marketing teams are structured in a way that they can provide more and more traffic to the website. This traffic is converted into leads for the sales team and in this way any business grows. More traffic leads to even more success.
This is the standard playbook for any marketing team. But if you want to keep track of the existing traffic of the website, then you must have the knowledge of Conversion Rate Optimization (CRO).
This blog will help you in understanding the concept of CRO and how you can use it to grow your business.
WHAT IS CONVERSION RATE OPTIMIZATION (CRO)?
Conversion rate is the percentage of the visitors visiting the website and hence converted into the customers. Conversion rate optimization is the process of optimizing your website to track the existing traffic on the website and making most of it. The conversion can occur from any page of the website i.e. from homepage, pricing page, blog, other landing pages etc. So, all the pages of the websites needs to be optimized for higher number of conversions.
CRO is a tremendous, regularly undiscovered open door for marketing teams, and you may be astounded by the curiously large effect you could convey by fine-tuning your website for conversions.
WHEN IS CONVERSION RATE OPTIMIZATION (CRO) RIGHT FOR YOUR BUSINESS?
The best time to think about CRO is when you find that the website visitors are converted into leads for your sales team. It is important to understand the requirement of your customers and once you determine the threshold, try to get more out of your website existing traffic.
8 CONVERSION RATE OPTIMIZATION STRATEGIES
Here I am listing some really effective conversion rate optimization strategies which you should try for your business:
1. Create text-based CTAs within blog posts.
2. Include lead flows on your blog.
3. Run tests on your landing pages.
4. Help leads to immediately become a marketing-qualified lead (MQL).
5. Build workflows to enable your sales team.
6. Add messages to high-converting web pages.
7. Optimize high-performing blog posts.
8. Leverage retargeting to re-engage website visitors.
A great marketing strategy can result in achieving all the marketing objectives of a company and that’s exactly what Eyecatchers provides you.