Many people believe that email marketing is outdated, but only marketers know how effective email marketing is with their marketing strategy. Email marketing is a very commercial direct marketing channel that can provide a moderate return on investment.
An Adobe study stated that millennials spend 6.4 hours a day reading their emails. It is important fÐ¾r building relÐ°tiÐ¾nshiÑ€s with Ñ€rÐ¾sÑ€eÑts, leÐ°ds, Ñurrent and Ñ€Ð°st ÑustÐ¾mers because it gives yÐ¾u Ð°n Ð¾Ñ€Ñ€Ð¾rtunity tÐ¾ shÐ°re ÑÐ¾mÑ€Ð°ny infÐ¾rmÐ°tiÐ¾n, Ð°nd generÐ°te Ñ€Ð°ssive inÑÐ¾me.
The number of email accounts is three times the combined number of Facebook and Twitter accounts? When using email marketing strategy you are more likely to get 6 times more traffic than twitter. As a marketer, you may have seen reports that email has the highest return on investment of all available marketing channels. You can start using email to drive sales and business revenue. You may ask:
- How do I get started?
- What steps should I follow?
- How to create a list?
- How do I measure success?
How to use email marketing?
There are many ways to use email marketing here are some of the more common methods using email marketing strategy.
- Build Relationships: Build connections through personalized email.
- Improve brand awareness: By the time your potential customers are ready to engage, keep your business and services in a leadership position.
- Promote Your Content - Use email to share relevant blog content or useful assets with your potential customers.
- You can send personalized email to the client
- Promote your products: Send personalized email to your client to promote your product.
Make a marketing strategy
Doing business is not an easy task, we know you have a lot to do, to make your strategies look easy. We highlighted some best practices you need to keep in mind when planning your email marketing strategy.
- Define your audience
No matter what you sell, you need to clearly understand who your audience is in order to communicate effectively with them. This seems like a simple task; after all, as a small business owner, one of your most important work is to understand your brand’s demographics from the inside out. But Mailchimp allows you to dig deeper to spot people in your audience in order to send them personalized emails to help enlarge engagement and make a good return on investment.
- Design your email campaign type
When designing an email campaign, you need to be more focus on message and keep the design simple and clear. We recommend organizing all the elements of your campaign hierarchically, putting your most important information or main content at the top so that people can quickly navigate through your emails if they don't have enough time.
- Schedule your email
Determine how often you plan to contact with the list, notify your audience in advance so they know what will happen, and stick to a particular schedule to build trust otherwise your customer will forget you.
- Avoid spam filter
You spend lot of time to create perfect emails and complying with regulations, so the last thing you need to avoid is spam folders because:
It affects your delivery rate across the board.
Your contact is likely to lose all your emails.
You will not be able to accurately measure the effectiveness of email marketing.
Your analysis will be biased.
- Keep track
Once you schedule or send an email marketing campaign, you can feel relieved. Much of your work is done. But don't forget that you need to spend as much time measuring your email activity as you are creating an email campaign. Fortunately, email marketing activities generate large amount of data that indicates the status of your email program.
Some important metrics focus on:
- Unique opens
- Click-through rate
- Unsubscribe rate
- Spam complaint
You do not need to measure to the last available metric, but be sure to keep checking that 5 or 6 of each metric are equal, so that you can fully understand the execution of email marketing activities.
Eyecatchers is an advertising agency with a difference - we make advertising that sells! Print, outdoor, TV, radio, events, website, digital, social – we help you send out a consistent message through all media!