Inbound marketing is a method of engaging customers to any products or services via content marketing, social media marketing, search engine optimization, email marketing.

Following are the 4 ways how inbound marketing can affect your sales.

1.Content

Content is King. The content of your website should be such that it captivates the mind of your audience.  You should not just haphazardly be posting content on your social media feeds. You need a clear view of what you need to achieve and how your content is supposed to move you closer to your objectives and digital marketing strategy. People reading your blog posts should get something that satisfies them.

2.Social Media Marketing

By writing relevant social media posts you can drive the targeted traffic. Suppose you created a new page on your site you would surely want people to see it this is when a well written social media post can make a difference. Social media marketing helps in building a brand image of your firm. Earlier when no social media platforms were available, people had no knowledge of brands. However, with the help of social media marketing, you can create a favorable perception of your brand which would help people the purchase decision-making of the people based on how the business interacts with them while on social media.

3.E-mail marketing

According to recent surveys, it was seen that 80% of people check the marketing messages alongside their personal emails on a daily basis e-mailing your subscribers about your offers, recent trends can help you in building their trusts along with creating new leads for your business. Unlike other marketing techniques, e-mail-marketing is much cheaper.

4.Search Engine Optimization

Search Engine Optimization is a technique of getting more traffic to your site by increasing your ranking in the search engines result page. This can be done in a lot of ways.

a.Keyword Research

Research about the keywords that your audience might use according to the buyer persona you have created. Make sure you use a long-tail keyword which has a less competition than others. Use your selected keywords as much as possible throughout your site. Avoid spamming.

b.Use user-friendly URL's

The URL structure of your site should be simple and readable. Readable words should be included in URLs instead of long numbers or product ID’s whenever possible. See to it that your URL has a maximum keyword that you are trying to rank for.

c.Title your images with proper alt tags.

Giving a title to your images gives you an upper hand because it helps the search engines crawler to identify what your image is exactly about.