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Stickiness is the technical (!) term for keeping people on a Web site. If your average viewers visit fewer than two pages of your site or stay fewer than 30 seconds, most of them see only your home page and flee! You need more cyber-glue. Ideally, you want the average visitor to stick with the site for a minimum of three pages and at least a few minutes. Otherwise they
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When one advertises offline, one puts the ads where the target market is likely to see them. Ads for muscle cars run in the sports section of the paper or on billboards near gyms. The same thing applies online. You need to place your lures where your fish hang out. As you explore possibilities online, check off methods you think are possibilities for your site. We also recommend that you compile a mar
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Placement refers to your distribution channels. Where and how are your products and services available? Inherently, the Web gives you an advantage, with 24/7 hours of operation for research, support, and sales online.
However, you might face distribution challenges, particularly if you’re constrained by agreement to a particular territory or are
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Eyecatchers is a full service advertising agency with presence in Mumbai, Bangalore, Hyderabad & Delhi. We believe in making advertising that sells, and provide a comprehensive menu of services under one roof: advertising, branding, direct marketing, sales promotion, package desig
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Online marketing requires more than getting listed in search engines and waiting for the money to roll in. Once you have a description of your target market, you can take advantage of Maslow’s Triangle to understand their motivation for buying. Advertisers have long understood the power of messages that address people’s emotional needs, taking advantage of a theory devel
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Your product is whatever good or service you sell, regardless of whether the transaction takes place online. Review your competition to see what features, benefits, or services they offer. (To find your competitors, look up your product in Google or another search engine.) Product also includes such elements as performance, warranties, support, variety, and size. If you h
