What is Paid Advertising?
Paid advertising is a part of online marketing where you can advertise your business online under a specific budget. It is a best way to increase the brand awareness online and get more new customers to the business. When we talk about paid advertising, the term Pay per-click (PPC) comes in the mind.
Pay per-click (PPC) is the new form of online advertising where advertisers bid for ad placement in the search engine’s sponsored links of their businesses for specific keywords. To start with PPC, first you have to choose the correct keyword and decide the bidding on that keyword. The ads are written around those keywords which are advertised in various search engines like Google, Yahoo and Bing. You pay when someone clicks on those ads.
You can select the keywords as per the popularity but the cost of the keyword will vary as per the popularity. The best part in PPC is you can control your budget by selecting the keywords as per your requirements.
Let’s check out 5 reasons how paid advertising helps can help your business:
- Paid Search Advertising is Measurable
You can easily measure your paid ads by using Adwords. In Adwords, you can get in-depth analysis of your campaign’s performance which includes:
- You can get the all the information about the number of people searching for a specific keyword or phrase.
- Ads success based on CTA (Click-Through rate).
- The conversion rate per ad. This helps in improving the performance of all the other ads run by you.
- Cost Per Click - the cost to get somebody looking to arrive on your website.
- Cost Per Conversion - the cost to convert somebody (subscribe, enquire, purchase and so on).
2. Return On Investment (ROI)
The Return on Investment (ROI) can be calculated on the basis of the profit made by the ad and how much you spent on each ad. Google Adwords helps in calculating the ROI. As the Ads start running, the chances of the traffic increases on the website and the percentage of converting the traffic into leads increases.
While your ads convert traffic, you optimize your website. The traffic coming on the website should be directed to the right landing page. Optimize your ads weekly and keep testing them.
3. Instant Traffic
Once the Adwords campaign goes live, you start getting traffic on the website instantly. Instant traffic brings instant leads. With the help of Google Adwords, you can find out which ad is performing better and for which keyword. With this you can create an effective SEO campaign.
4. Target Traffic
Google Adwords helps in bringing the traffic from various locations and places to the online business. For the location based business, the keywords selected may include the location as well. This helps in getting your ad on the specific target audiences.
Hence, paid advertising is worth the time, money and efforts if your business is reaching in front of the target audiences. It is best for the local businesses. Only the professionals from the advertising agency can help in running the successful Adwords and Paid Advertising campaign.