Do you use social media campaigns to engage with your customers? Starting a successful social media campaign requires planning and putting together a sound strategy. Here are few ways that will get your campaign off the ground with a bang!
1. Set the campaign goals:
Does your brand want to increase social media followers? Generate more buzz online? The first step in the process is to outline what you want the campaign to accomplish. Before launching a social media campaign you have a lot of planning to do. You must first decide what your primary and secondary goals for the campaign are. You then must list out how you will measure whether the campaign has reached its goals.2. Choose and Build the Right Campaign:
Social media campaigns offer a wide array of options, from voting contests to newsletter signups to interactive quizzes and everything in between. Different Campaigns deliver different results, so before you begin, have a clear idea of what you hope to accomplish. With your goals in mind, research and choose the type of campaign that works for you, and then decide how you’re going to build it.3. Choose your social networks:
Once you’ve determined the goals of your social media campaign, you’ll want to decide which marketing channels to collect customer content on. The marketing channels you choose must reflect your target audience. When choosing which platforms to run your social campaign on, be sure to if there are specific rules for running a promotion on that site.4. Promote The Campaign:
Seventy-five percent of campaign success is due to promotion. And there are lots of ways to promote a campaign most of which don’t cost much because they’re existing resources like your website or social profiles. Design your campaign with sharing features built in and incentivize people to share by rewarding them with extra chances to win. Make it easy for people to tell their friends. Broaden your reach by telling your website audience about the campaign.
5. Engage with your campaign’s participants.
One of the most important things you can do to improve your campaign’s social ROI is to engage with its participants. As customers begin to post content with your hashtag, pay close attention and make an effort to like and comment on all positive submissions. When customers see your brand engaging with real people, it helps to validate your social presence and humanize your brand.
For best results, promote the campaign across your existing sites and profiles, and be sure people can access the campaign via mobile.