The moment I read the word, ‘Social Media’ the first thing that struck my mind is the famous quote by Erik Qualman, “We don’t have a choice on whether we do Social Media, the question is how well we do it.”
Let’s take a seat in the time travel machine and witness how the marketing platforms have evolved over the time. Over the years as the marketing channels have evolved, so has the marketing platforms & techniques. When we talk about decade old marketing platforms, it was restricted to Facebook, Orkut, Yahoo mails, YouTube etc., the current Applications like Twitter, Instagram, snapchats were not so popular. A decade ago, the purpose of the brand was to familiarize a large set of unorganized audience to their products/service, but now that we have tools to filter out our audience, the goals have been redefined and the aim is to attract the audience who are willing to invest in your product/service.
The main reason why social media is emerging as a content sharing platform is because of the number of users who own Smart-phone. The reason why there is a sudden boost in online marketing is because of the number of people who own a smart phone, the lifestyles have evolved, people’s choices and opinions are now more inclined towards experimental buying. If a person has to make a choice between Smartphones, he will first check the reviews and then make a decision.
As social media has made it easier for brands to interact with customers, here are the 5 ways in which you can viral your content on social media:
- Make User Interactive Content:
When you make the consumers a part of your marketing survey, they are more likely to invest in your products /services offered. You can conduct small Quiz / fun interactive live sessions which will trigger more curiosity about your brand. When audience engage themselves into polls/quiz they are more likely to share it with their friends to generate competitive spirit, indirectly it is helping the brand to reach more audience in a cost-effective manner.
- Use Influencer Marketing:
One of the best ways to viral you content on social media is to collaborate with an influencer or content creator asking them to promote your products/services on their platforms. In return, you can share the gift hampers/ personalized promo codes to negotiate the perks.
- Start by selling your story:
Nothing sells good than your own brand story, tell people about how the idea of starting a particular brand was generated, what was the purpose behind the logo, brand name. People relate their personal experiences with ours, when they know the idea behind setting up a particular brand, they will associate with it more closely.
- Keep a Hawk Eye on the recent trends:
In order to boost your reach, you need to have a thorough research about the market, what are the upcoming trends, which topics are talk of the town, demand for which product is higher. Organic reach will only increase when you deliver the right content at right time.
- Reposting your content:
Be a part of community with similar interests, say for example if you are into START-UPS, join forums, groups which share similar ideas, motivational quotes, infographics, facts abouts brands. After joining these communities, shares your thoughts, posts which will help people to associate themselves with your brand.
Social Media is the go-to place when you want to reach maximum audience in a cost-effective way. You may have the necessary tools & techniques, but choosing the right strategy is equally important. When it comes to planning & implementing the optimum strategy for your brand, it makes sense to trust the experts! Eyecatchers is one of the best place. Eyecatchers is an advertising agency with a difference - we make advertising that sells! Print, outdoor, TV, radio, events, website, digital, social – we help you send out a consistent message through all media!