With the advent of the ad server, marketing through the Internet opened new frontiers for advertisers and contributed to the "dot-com" boom of the 1990s. Entire corporations operated solely on advertising revenue, offering everything from coupons to free Internet access. At the turn of the 21st century, several websites, including the search engine Google, started a change in online advertising by emphasizing contextually relevant ads based on an individual's browsing interests. This has led to a plethora of similar efforts and an increasing trend of interactive advertising.
The share of advertising spending relative to GDP has changed little across large changes in media. For example, in the US in 1925, the main advertising media were newspapers, magazines, signs on streetcars, and outdoor posters. Advertising spending as a share of GDP was about 2.9 per cent. By 1998, television and radio had become major advertising media. Nonetheless, advertising spending as a share of GDP was slightly lower – about 2.4 per cent.
The advertising business model has also been adopted since the 1990s. In media for equity, advertising is not sold but provided to start-up companies in return for equity. If the company grows and is sold, the media companies receive cash for their shares.
Chinese advertising is moving heavily to the smartphone, leaving television behind. Companies in China are increasingly more focused on mobile advertisements than on television advertisements. Central roles are played by Chinese-based social networking sites Weixin (also known as WeChat), and Sina Weibo, and the efforts of Western companies, including Coca-Cola, Burberry, and North Face, to market to Chinese consumers through their smartphones.
The Growth of Digital Marketing has been rapid in the past few years. A decade ago, information from a handful of websites was enough for people to decide on an item. Today, no decision can be made before referring to multiple websites and digital media. Therefore, The Evolution of the Digital Marketing Era looks bright.
The concept of digital marketing started with the advent of the internet and has evolved along with innovations in the internet and technology. The development of search engines like Google at the end of the 1990s and early 2000s, the emergence of social media websites, and the infringement of smartphones in our daily lives have all revolutionized the scope of digital marketing. Let’s see how the Evolution of the Digital Marketing Era will become the future of marketing.
Mobile phones have become more popular than any other digital device. 70% of browsing on the internet is now done with smartphones. The biggest advantage of smartphones is they are portable. Because they can be carried at all times, mobile advertising has become portable, too, and can follow individuals wherever they go.
Social Media Marketing Companies have begun to strategize methods to promote brands through mobile phones. Digital ads and SEO’s are now being optimized for the mobile medium. This ease of accessibility can be tapped through interactive marketing strategies by which users may get all the information they need on products through a single tap
People spend a large part of their time online and this online presence offers a great target audience for Digital marketing services are limited not just to e-commerce apps and website but they expand to social media platforms like Facebook, Twitter, Instagram, and so on. It is possible to connect to audiences all around the world and from all demographics.
Bitcoin was introduced in 2009, but it took off by the end of 2017. The year 2018 is being touted by many experts as one in which cryptocurrencies and blockchain technology will soar. Bitcoin is a pioneer in digital currency and it has gotten many companies excited. As it will allow buyers to make online transactions
Digital marketers are always looking for ways to collect more customers. One of the ways to do so is by advertising themselves on affiliate sites. This is known as influencer or Affiliate Marketing. For every lead that is brought from an affiliate site, a commission is paid to the owners of the affiliate website. Thus, one website promotes or advertises the products or services of another website. This helps marketers to acquire a greater reach and user traffic.
Social media is one of the best ROI strategies available today as 3.77 billion people around the world use the internet, of which 2.8 billion use social media. Due to its sheer size, social media can provide a huge amount of outreach and exposure to marketing.
A business must know how to take advantage of this data generated by users in real-time. Every day people share a lot of information about themselves through their social media activities, through their tweets, photos, and posts, which offer valuable insights about the consumer, their preferences, likes and dislikes. All this information available on social media websites can help in Facilitating Marketing outreach.
Thus, rising trends in digital technology provide boundless scope for various brands and industries to connect with their target audience. By focusing on building consumer experiences and making connections with them through digital means, business and/or brand can have a fairly good chance to attain a competitive advantage.
It is not impossible to see what the future of marketing holds; to look forward, we need to go back in time. These major technological developments we have discussed have brought about a paradigm shift in the way we look at marketing. And therefore we can predict how these digital technologies will set the scene for the Evolution of the Digital Marketing Era.
Fortunately, we’re in the digital era, and we have professional advertising agencies now, like Eyecatchers! It’s a one-stop-shop for every clients’ branding, promotional and communications needs. Call us on 9136024246 / 7 or mail us at firstname.lastname@example.org and we will prepare a tailor-made digital marketing solution for you that will be effective, efficient and ‘value-for-money!