If you are running a business, then you know how important it is to keep up with the latest marketing trends as it allows you to stay ahead of your competitors. And, also the year 2020 has changed everything around us because of the global pandemic. Now, we have more businesses and services moving online than ever before. From MSMEs to large enterprises, companies have changed their focus to online and video marketing in an attempt to adapt to the ‘New Normal.’
Also, in today’s digital age, we have consumers watching more and more videos. To make sure you are reaching your target audience, video marketing should definitely have a place in your online marketing strategy. But, simply making videos after videos isn’t enough. You also need to understand the various important factors as well of video marketing, which is understanding the latest video marketing trends.
If you are looking to know more about video marketing trends then in this article, we will present to you the top 3 video marketing trends and the reasons to follow them.
Animated Explainer Video -
Animated explainer videos are short branded videos commonly used to describe a company’s product or services quickly and creatively. It has always been one of the most actionable marketing practices. These videos are under 1-minute duration and allow a brand to divulge its unique personality in a fun and entertaining way. These videos are most popular in B2B companies, from the financial sector to digital marketing - animated videos have covered different industries.
A great example of an animated video is of Mr Clean - the mascot owned by P&G. This animated star first appeared on our screens in 1958. Over the decades, he is still one of the most memorable mascots within the cleaning industry. He is one of the examples of how animation can help you to build a strong brand image and stick to the customer's heart.
- Strong Attention Grabber - Since ancient times, people have enjoyed visual entertainment. Animated video can deliver a marketing message more effectively because it entertains the audience while delivering the brand’s message. No matter where you use these animated videos, in advertising or an email sent to your customers, or as an announcement of an upcoming event, most likely the user will view the video until it ends. It helps customers listen to what your brand says to them and often leads to an increasing number of sales and leads.
- Easily shareable content - People love to share interesting contents with their families and friends. There are also Facebook communities that consider the most original and catchy ads as the masterpiece and share them with their subscribers. Besides this, if people like the content then they pay attention to the company’s message which helps the brand to generate awareness among the people and reach a greater audience altogether.
Shoppable Videos -
Shoppable videos either direct the customers to the landing page or the social media platform. Customers don’t need to search for the product manually after they have watched the video ad. All they have to do is simply click on the product in the video and It will direct them to the product pages. And, if they like the product then they can click on it and it will again redirect them to the page where they will get to know
- Product details
- Price/ Buying details
- Contact information
These videos permit the brands to deliver direct and instant sales. Through these videos, brands can create a real-time experience for the customers and allow them to make smart shopping decision. These videos also provide a better engagement and conversion rate as compared to the regular video. You can also reconnect with your target audience by analyzing where your target audience is spending most of their time and how they are interacting with your website so that you can easily target them again with a better result.
User-Generated Video -
User-generated video plays an important role in marketing strategy and ranks among the top video marketing trends. It is a win-win for both you and your audience as it gives clear and compelling content to people across ages and demographics. And it is because it’s created by people who love your brand. Almost, 47% of millennials and 36% of baby boomers trust UGC and only 25% trust branded content.
UGC videos also take care of your marketing budget as you’re collecting information directly from your audience so there is little to no cost involved. It is one of the best and growing sources of visual content and helps the brand to build a deeper and more genuine relationship with their customers.
Here is the full review of the latest video marketing trends. We hope that this article will help you revise your digital marketing strategy. To know more, Call us on 9136024246 / 7 or mail us at firstname.lastname@example.org and we will prepare a tailor-made digital marketing solution for you that will be effective, efficient and ‘value-for-money!