The hardest part of using social media for any business or organization is coming up with content – especially for small business owners. Finding the time to create content or figuring out what to post on social media every day slows you down. Creating unique, fresh and valuable content is not a small feat - even experienced social media marketers can find it difficult to keep up with the demand for fresh content. The tips below will help deliver a never-ending supply of social media updates.
- Attention Grabbing Quotes.
Everybody loves reading Quotes! They are always popular on social media and one can find hundreds of quotes that are relevant to their industry. Choosing or making quote images that are aesthetically appealing helps lean towards conveying a sentiment the readers connect with and with more engagement rate.
- Celebrate Milestones.
Has it been a year since your biggest achievement? Has it been 5 years since you have established the brand or company? Share your accomplishments with your audience. They will definitely enjoy celebrating with you. This is a good way to build a stronger connection with your audience.
- Evergreen Content.
If one has been writing and reading blogs for a while, they may know about the concept of evergreen content – content that is still relevant to the brand months or even years after they’re published. Social Media changes and updates fast but there’s always some basic tips relevant to the brand that never changes. Share those timeless tips.
- Feature Hash tagged Events.
Many social networking sites have regular hashtag events like #FollowFriday where people suggest other users to follow or #FlashbackFriday where users share pictures from their past which are usually mocking or funny. Jumping this bandwagon doesn’t seem like a bad idea and help showcase the brand personality.
- Fun Date and Day Celebrations.
Every day is devoted to some or the other unexpected holidays like Chocolate Cupcake Day or International Sloth Day. Taking advantage of those fun days and create content relevant to your brand. Bring attention to your brand and its products through these days.
- Giveaways and Contests.
Giveaways and Contests always get the highest engagement rate. They’re an opportunity to encourage and engage your audience to share your content, link or brand. Keeping the giveaway simple is the key – if there are too many conditions, the audience may lose interest and give up the desire to participate.
- Two-way Conversation with your Audience.
Engage in conversations with your audience. Answer questions and queries relating to your brand on social media. When mentioning your products or services, subtlety is the key. Stay focused on offering help.
- Visual Content.
Images aren’t just for Instagram – they work very well on Facebook and Twitter too. With more than 2.19 billion monthly active users, Facebook visual content can help make your brand stand out and reach more audience. There are various types of visual content that can be used – photos, infographics, screenshots, videos, GIFs, self-made Creatives.
- Write Blogs.
Writing blogs is a simple and easy way for connecting with and sharing relevant information with customers. One can write blogs on various topics – relating to the brand or just general information. These blogs gives the audience an idea about what the brand is all about.
- Weekly Themed Posts.
The world of Social Media is never asleep and it can be difficult to come up with content on every day basis. A weekly pattern makes it easier to plan content and keep the timeline consistent. For example, Monday can be the day of a new product launch, Wednesday can be that of an inspirational quote and Friday, a blog about the brand.
- Zen-like Calm When Responding to Messages.
It is tempting to start an online argument or vent when something goes wrong. Sometimes a customer can post a negative review about your product or service. Responding quickly and politely no matter how rude the customer is, helps diffuse the situation.