We have been operating our business for a long time. Our clients seem satisfied. Our operations and technology schemes are made out. You have your eye on your challenges and the industry and your business model are stable. The creation of digital marketing does not stand still; as trends emerge, it is getting really clear that brands need to evolve to respond to them or risk facing disruption. This is a rough, competitive arena in which only those who stay ahead of the game stand to endure for the long haul. Here are five trends that are certain to disrupt your business if you do not come on board.
Marketing automation is fast becoming a requirement for managing customer journeys, with brands that use advanced and sophisticated techniques most likely to win. Businesses of all sizes are now developing complex and sustained customer engagement with marketing automation. Even single-employee businesses can now initiate complex marketing campaigns easily.
- Influencer marketing:
More and more, it is not only about offering content marketing, but also about who is offering it. Respected niche bloggers with an army of followers are the young breed of influencers in marketing, helping to further awareness, brand loyalty and credibility. Savvy businesses are willing to yield top dollar for sought-after bloggers who accept the ability to make their brand noticed. Through influencer marketing has now become big business and a leading marketing tactic that separates successful marketing from the rest.
- Global marketing:
Single country marketing is facing extinction as more businesses recognize the need to work on a worldwide stage. This means tailoring marketing strategies and a website with country-specific data, specific content, and localization of top-performing capacity, local phone numbers through the magic of VoIP, adjusted time zone, language, and currency elements on all marketing collateral calls to action and landing pages accordingly – even if they don’t have plans for total world domination.
- Data and analytics:
Data is going to be your secret weapon. Marketers now need to put on their 'data scientist' hats. Efforts need to concentrate on the use of real-time data and customer analytics if they are to cause an impact. With information becoming more mobile, accessible and dynamic, businesses can fine-tune their hunting expeditions, become more responsive in their attack, and offer messaging optimization. Making use of data helps businesses to better understand their clients, enabling them to cut their marketing efforts to meet exact requirements.
- Crowd-sourced content:
In a world where consumers are suspicious of marketing messages and the need for branded content on social media is endless, the marketing focus now is shifting from generating branded content to supporting crowd-sourced content that ties in brands organically. While capacity is still king, it is the substance that is brought forth by consumers, or crowd-sourced means, that will grab respect and care. Customer-generated content will take on an increasingly significant function for every mark, particularly when used organically and within the realms of social media.