Email marketing is essential and the most effective digital marketing channel if used well. We’ve replaced messages with Tweets, likes, and status updates, but that doesn’t mean that our affinity for email is any less. Now, social media is a powerful tool who gives new visitors. While email marketing converts visitors into customers by clicking on the email link.
Sending someone a mail and getting into someone's inbox is like being invited into their home. For successful email marketing strategy keep this in mind and be best on your behavior as you are in their house.
- Get the permission
No email marketing can be done without getting permission, so get started with building an email list. Just posting “enter your email address” won’t give you any response. You’ll have to give something for free, offer a newsletter or product update to acquire it. Getting a free catalog or special offer can urge the visitors to submit their email ids. Also, don’t forget to add a form of registration or email subscription, as a part of the purchasing process.
- Don’t be a spam
All reputed email service providers make sure that your email is not blocked. Getting whitelisted is the most effective way of getting emails delivered properly. How to get whitelisted? It’s very simple, just get marked as a friend, that's it. This is done by being added in the recipient's address book. The best way to do this is providing instructions about adding in the address book in our initial thank you or follow-up mail.
- A great subject line
The subject line has the power to change your email campaign. The subject is the first thing your reader will see. Make sure your reader not only opens mail but also engage with your mail. To curate an effective subject line just pen down 25 versions of each subject line. You can see the magic happening when writing the last 5 – 10 lines. In desperation and necessity, the best comes out.
- Call to action
The subject line increases the open rate of the mail then the call to action in the body helps in the engagement which leads to conversion. A button with a bright color can help in email conversion. A call to action should be extremely clear where the recipients know exactly what they are getting by clicking on it.
The most important part of email analytics are the open rate, click through rate and unsubscribers.
- Your open rate will tell you how well you’ve built your relationship; if the number is low, it means that people have started to delete upon receipt, which means you need to work harder on providing value and/or managing expectations.
- If your CTR is low, it means that your message is either not targeted enough, or simply not getting through. In this case, focus on improving your copy.
- If your unsubscription rate is high in relation to your opt-in rate, then you’ve passed the point of building value and writing good copy you’ve got some serious work to do. If this is you, try to examine when people are leaving and take action based on those leaks.