When it comes to businesses on social media, facebook and twitter are mistakenly taken as the only obvious choices. Pinterest is a great opportunity for businesses. This social media network should be utilized to introduce you to a whole new audience.
Businesses want two things from their online presence – traffic and sales. So more traffic means more sales and Pinterest drives more traffic to the website as compared to the other platforms. It clearly means that business on Pinterest leads to additional traffic, increased awareness, new leads and increased sales.
- Pinterest drives traffic
Pinterest is the best tool to help increase backlinks to your website, which, in turn, drives more traffic. It is more effective at steering traffic back to a website more than any other social media source.
- Convert browsers into buyers
People use Pinterest to create their wish lists, favorite brands and products in one convenient spot. Therefore, Pinterest has a significant capacity to drive sales directly from its platform. It helps to reduce the number of steps, making it easier to drive visitors straight to the source.
- High user engagement
Users on Pinterest seem pretty content to simply find and share things with small groups of people. This is good for your business! It means that your pins are more likely to be seen, touched, and even go viral!
- You can see the trend
Using Pinterest you can see what’s trending today and use that information to position your own offers and products.
- Inbound links
Each pin on Pinterest includes a link making it easy to lead it back to the source of the image. This way you can bring more visitors to your website by posting images of your products on Pinterest!
Pinterest marketing will boost your success and help you get the results you’re looking for.