Social cause marketing is the planning and implementation of sound marketing concepts and tools in commercial marketing programs in existing companies that are designed to influence individuals, modify behaviors that improve their well-being, and bring about change in society.
Social Entrepreneurs address major issues like Health, Safety and Injury Prevention, Environmental Concerns and Protection, Community Development and Involvement, and Disaster Relief and Prevention. Consumers say that a company’s commitment to social issues is important when they decide which companies they want to see doing business in their community, where they work, which products and services to recommend to other people, and in which stocks/mutual fund to invest.
In other words, social cause activities like volunteering, sponsoring, supporting, and donating is good business. These activities create healthier communities. They increase employee morale. They empower employees to make a difference in the world. Finally, these activities can enhance the company’s profile within the community and therefore increase bottom line profitability.
Each year companies around the world spend billions on what’s called “external relations” to help manage this consumer decision-making. The companies frequently do so without enforcing the same kind of tough management standards that they usually apply to other aspects of their businesses.
Social cause marketing is an increasingly popular corporate practice that seeks to tie a company or brand to a charitable effort. Social cause marketing is the planning and implementation of sound marketing concepts and tools in commercial marketing programs that are designed to influence individuals, modify behaviors that improve their well-being, and bring about change in society. Social cause marketing is one business management practice that social entrepreneurs are integrating into their operations, and existing businesses are integrating into their operations too.
We at Eyecatchers guide, help & facilitate you to use commercial marketing techniques to affect social change through sponsorship/ co-branding/ licensing/ new product promotions/ philanthropic investments/ donations of products or services, or through an employee involvement program! It is a cost-effective way to bring behavioral change in a way that impacts the bottom line of social issues & social programs and the corporate bottom line at the same time.