Multi-channel marketing is a practice of interacting with your customers using the combinations of direct and indirect communication channels - website, Direct mail, retail stores, mail order catalogs, mobile, email etc. - enabling customers to take action in response- preferably to buy product or service- using the channel of their choice.
The importance of multi-channel marketing
Multi-channel marketing is important for a specific reason, you must be there where your customers are. There is no double that today's customers have more control on the buying process due to the proliferation of available channels. Also the customer today have wider options from where they can get information
In today's Time there are many ways to reach your target customer, both interms of variety and no. Of channels, as the no. of channels continue to rise the need to embrace multi channel marketing will become not only a good idea but also a critical one.
How to boost conversion rate using multi channel marketing
Monitoring the overall marketing efforts is not a easy task to handle . There are different analytic to read into . And it's difficult to know what data to priorities. Whatever your priorities are , conversion rate is the most important aspect when you are looking at the overall performance of a marketing campaign.
Multi- channel marketing isn't just a way to reach audience, it has also been proven to boost conversion rates.
1. Choose the most effective channels
2. Scattering your campaign across too many channels Can be determental.
3. Instead, it's best to choose one or two channels for each stage of the customer journal.
Reach the right people at the right time to boost sales
Because consumer are more in control of their spending than ever before, it’s almost impossible for brands to push purchases on them. Instead the consumer needs to feel like they are making the decision, that is why it's important to be there.
multi-channel marketing and it’s future
As mobile continues to take precedence as the top device for consumers to buy on we can expect multi channel marketing to continue to boost conversions
With so much evidence showing multi channel marketing as the way forward. It's now important for brands to start integrating their consumer's favourite channels to create a fluid experience that consumers favorite channel to create a fluid that funnels them through the different stage of customer journey.
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