Google offers many tools to effectively optimizing your website. Some are very lightweight and easy to use, while some require technical knowledge to implement them.
These must have SEO tools will significantly improve your search engine rankings by helping you recognize errors and faults in your website and by suggesting subsequent corrective actions. SO read on to know the list of tools a brand must utilize to their full extent to win the SEO game.
- Google PageSpeed Insights
PageSpeed Insights is an online tool by Google which helps in identifying performance on any given website, and also provide suggestions on how to optimize webpage to make the website load faster. It tells you which html files, scripts and style sheets are slowing down your website. It also tells you which images require optimization in terms of their file size. This tool is accessible from any browser. It grades every requested URLs’ webpage performance on a scale from 1 to 100 and provides a report on suggested optimizations, divided into categories of various technical categories – low. Medium and high.
- Google Analytics
Every website maker and SEO expert should know about this tool. It a free web analytics service by Google which is easy to use and has all the elements of monitoring a website. It tracks and reports website traffic and provide statistics and basic analytical tools for search engine optimization (SEO) and for marketing purposes. Google Analytics lets you measure your advertising ROI as well as track your clicks, conversion, video, and social networking sites and applications. It is very hefty tool when it comes to identifying and tracking customer interactions with your website, on both mobile & desktop versions.
- Google Search Console / Google Webmaster
Google Search Console, also known as Google Webmaster, is a free web service by Google. It improves your performance on Google search. It allows webmaster to see indexing statues and website visibility in search engine result pages. With this tool, you can submit and check sitemap, write robot.txt file and see which queries brings more impressions, clicks and search result positions. This tool is fundamental in recognizing the errors and penalties charged by Google, if there has been a violation by your website.
- Google Trends
Google Trends is free service tool by Google, which analyses what are the trending search queries in Google search across regions and countries. In short, it tells the user how frequently a given search term is entered into Google’s search engine relative to the website’s total search volume over a given period of time. Google Trends can also be used for comparative keyword research, subject idea and to explore spikes in event-triggered keyword search volumes.
- Google Tag Manager
Google Tag Manager is a tag management system designed by Google that allows you to quickly and easily update tracking codes and related code fragments, collectively known as tags on your desktop and mobile website and mobile app. When tag manager is installed and setup, your website or mobile app will be able to communicate with tag manager server. You can then use Tag Manager's website user interface to establish triggers that cause your tag to fire when certain events occur, to install tracking tags, and also to create variables that can be used to automate and simplify the configuration of the tags.
- Google Keyword Planner
Google Keyword Planner is a tool by Google that gives you the traffic estimations of targeted keywords. It also helps you to find more relevant and related keywords. You need to have a Google Ads account to use the Google Keyword Planner tool. This tool will help you in discovering new keywords ideas related to your niche so that you can rank higher in search results.
- Google Mobile-Friendly Test
Having a mobile-friendly website is very important for your online presence and to build an online reputation. Google Mobile-Friendly Test allows you to check if your website is mobile friendly. It is very easy to use too. Simply type site URL and this tool will give a multiple screenshot and a score. It also provides insights to fix the error that come up.
- Google Alerts
Google Alerts is content change detection and notification service by Google. This service will mail the user insights and data when it finds any new result that matches with users search term. Recent news articles, blog posts, videos and other web content containing a search term is included in a Google Alert. Users can set to get notifications to come daily, weekly or even monthly.