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How to create attention grabbing Instagram and Facebook Ads

How to create attention grabbing Instagram & Facebook Ads


Instagram, is popular for sharing high-quality photos and videos on the app. To stand out other social media platforms, Instagram stories ads is a great alternative. This alternative is a new medium for business to promote their brands (products) and services. In this article, we will get started with Instagram stories ads like placement, targeting, benefits. An Instagram stories ads generally contains a collection of photos or videos which have a maximum limit of 45 seconds to gather the attention of customers to click through your website, app or landing page.

 The attention grabbing Instagram stories ads follow some design specifications like:

  • High Resolution:- 1080 x 1920
  • Minimum lower resolution:- 600 x 1067
  • Aspect ratio of 9:16
  • file size of 4GB
  • Video formats .MP4 and .MOV
  • Max length of video 15 seconds

The major benefit in Instagram stories ad is that they capture the entire phone screen which means zero distraction for social media users. Instagram stories ad’s objectives are conversions, app installs, lead generation, traffic, reach, video views.

This is how Instagram is somewhat better over other social media platforms.

Effective Facebook Ads

Now let’s discuss how Facebook platform is profitable and attention seeking to brands and services, the businesses promote to customers. These are some of the ways to create effective Facebook campaign:-

  • Audience insight helps businesses to target new potential customers. Facebook provides insight data to target new audience to split test or add to the older audiences.
  • The content of the Facebook post must be somehow similar to the content of the landing page as it gives higher relevance score and increases conversion rate.
  • You have to create variations in Ads that currently performs best and change one element at a time.
  • We have to experiment with different ad placement and target new audience with like campaigns.
  • We have to retarget the audience who have come to the ‘add to the cart page’ and left out the page due to some reasons.
  • The ad set generally targets only one geographic area as CPC can vary greatly.




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