With the beginning of 2019, it is that time of the year when you look back at all you have done in last year and make improvements for the year that just begun. Social media strategies are ever changing, and can be hard to decipher.
Here are some important and useful tips that will help you introspect and improve your social media strategy in 2019 so that you don’t run out of the competition.
- Review your current Social Media strategies & performance
You cannot know your social media outputs unless you review them thoroughly. You really need to take a step back and analyze social media strategies you were/are using and which social media networks are you on and whether they are relevant to your brand’s goals and objectives. The most important part is, which of them are evidently sucking in time and yielding the least possible results. Those need to be done away with immediate effect.
- Optimize all Social Media networks
Once you determine what is harming your social media strategies, your next course of action would be to clean them off. You would need to revise and put better social media bios entering into 2019. Also make sure that your profile and header images are clear and that they include keywords in your “About us” section. Though all this is basic, it is more likely to be ignore, and hence needs special attention.
- Know what you are aiming for
By now, you may have a clearer understanding of what your social media plan lacks in, and hence you need to fix those loose ends. But that cannot happen in the absence of goals you have in mind. Always keep in mind that your social media goals do not have to be complicated. You need to set achievable goals for yourself and push to achieve all that you set out to achieve in New Year.
- Create a schedule for content
Consistency is one of the major part of creating an online strategy that wins in the long run. When you have a schedule for your content, you will be able to notice the gaps in your earlier plans and target to close them off with better and more consistent content.
- Video content will definitely help
Though a lot may have changed from last year, one thing that remains is – the hit ratio of video content. In the year ahead, based on past experience there will be more online content, especially with the rise of Instagram stories and IGTV. Content is getting more and more visual day by day, and you should ensure that you are ahead of the curve that matters.
Nothing can ever be achieved in the first go. But if you keep trying hard, you would eventually. You need to review the execution of your process, and keep going at it harder than before, filling more gaps than you did earlier.
This way, you would soon have an effective fail-proof plan which will bring you better returns on your social Medias.