Google My Business (GMB) is a free business listing service offered by Google that helps your business to get visible on Google search and Google maps. Google made it easy for businesses to create listing where visitors get information about business without opening a website. There are many Google tools available likes Google+, Maps, Google Search, YouTube etc. to create your online presence but Google my Business was created to manage all of these tools at one place.
For example, if you are searching for café which is listed on the Google My Business then you will see a box appear to the right hand on the SERP. This contains short information about the café, social links and other information i.e. opening hours, address, what time the café is mostly crowded, and any other information that Google thinks people would be looking for.
Following are 5 reasons why your business must be on Google My Business.
- Increase Visibility on Google Map & Search
When you do a Google Search, the first three listings are reserved for Google Adwords advertisements. On the next you will see a Google Map with 3 local results, also called “Local 3- pack” and after that you will see organic results.
When you have a GMB profile, it will appear in Local 3-pack for search term that are valuable to your business.
- Important for SEO
Google has become very intelligent as just repeating keywords on your website doesn’t help your business website to get listed on the search engine result page.
You need to provide all information about your business that may search by your target audience. You also need to link all your social media profiles and website of the business to Google My Business. It will help to rank higher in position on search result page.
- Helps to Boost Engagement
Every day lots of searches happened worldwide and each one of those is a chance for your business or brand to connect and engage with your audience. Google always encourage users to engage with business by review business offers, leave comments, ask questions etc. These are the all place where business can engage with audience and build a fruitful relationship with them.
- GMB Analytics
Analytics is one of the most important parts of any online tool. If you want to understand about your customers, Google My Business includes those analytics. You can find out where your customer came from and how they found you so you can make right strategy to increase your business reach.
- It’s Free!
Need we say more?