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Online marketing requires more than getting listed in search engines and waiting for the money to roll in. Once you have a description of your target market, you can take advantage of Maslow’s Triangle to understand their motivation for buying. Advertisers have long understood the power of messages that address people’s emotional needs, taking advantage of a theory developed by humanistic psychol
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Your product is whatever good or service you sell, regardless of whether the transaction takes place online. Review your competition to see what features, benefits, or services they offer. (To find your competitors, look up your product in Google or another search engine.) Product also includes such elements as performance, warranties, support, variety, and size. If you have an online store, look
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The last decade has seen the creation of jobs that simply did not exist ten years ago. SEO specialists, app developers, and wall scouters (those in the fashion world who hunt for photo and Instagram backdrops, of course) did not exist prior to the opportunities created thanks to the accelerated enhancements in technology taking place. One of the most popular and necessary jobs that has become almost a
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A common refrain from businesses about the social media is that it eats up time. They fear that once their employees get on the sites, they will no longer have time to do their jobs. I remember hearing a similar complaint a decade ago about allowing employees access to the internet. There’s no question that internet access and email correspondence eat up much of our day. Does it waste time? There’
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Social Entrepreneurs address major issues like Health, Safety and Injury Prevention, Environmental Concerns and Protection, Community Development and Involvement, and Disaster Relief and Prevention. Social cause marketing is all about existing businesses partnering with social entrepreneurs addressing at least one of these issues. Any for-profit company, of a
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Social cause marketing is the planning and implementation of sound marketing concepts and tools in commercial marketing programs in existing companies that are designed to influence individuals, modify behaviors that improve their well-being, and bring about change in society.
Social Entrepreneurs addre
