blog

HOW TO DEVELOP A REALLY EFFECTIVE ORGANIC ONLINE MARKETING PLAN...

When one advertises offline, one puts the ads where the target market is likely to see them. Ads for muscle cars run in the sports section of the paper or on billboards near gyms. The same thing applies online. You need to place your lures where your fish hang out. As you explore possibilities online, check off methods you think are possibilities for your site. We also recommend that you compile a mar

Continue Reading

HAVE YOU GOT YOUR ONLINE PRODUCT PLACEMENT RIGHT

Placement refers to your distribution channels. Where and how are your products and services available? Inherently, the Web gives you an advantage, with 24/7 hours of operation for research, support, and sales online.

However, you might face distribution challenges, particularly if you’re constrained by agreement to a particular territory or are a distributor or manufacturer wh

Continue Reading

THE 7 WAYS OF ONLINE MARKET SEGMENTATION KNOW IT WITH EYECATCHERS

Eyecatchers is a full service advertising agency with presence in Mumbai, Bangalore, Hyderabad & Delhi. We believe in making advertising that sells, and provide a comprehensive menu of services under one roof: advertising, branding, direct marketing, sales promotion, package design, product placement, medi

Continue Reading

5 REASONS WHY PEOPLE WILL BUY FROM YOU ONLINE

Online marketing requires more than getting listed in search engines and waiting for the money to roll in. Once you have a description of your target market, you can take advantage of Maslow’s Triangle to understand their motivation for buying. Advertisers have long understood the power of messages that address people’s emotional needs, taking advantage of a theory developed by humanistic psychol

Continue Reading

UNDERSTANDING THE FIRST P OF ONLINE MARKETING PRODUCT WITH EYECATCHERS

Your product is whatever good or service you sell, regardless of whether the transaction takes place online. Review your competition to see what features, benefits, or services they offer. (To find your competitors, look up your product in Google or another search engine.) Product also includes such elements as performance, warranties, support, variety, and size. If you have an online store, look

Continue Reading

SO YOU THINK YOU CAN HANDLE SOCIAL MEDIA: THE 6 ESSENTIAL SKILLS YOU WILL NEED

The last decade has seen the creation of jobs that simply did not exist ten years ago. SEO specialists, app developers, and wall scouters (those in the fashion world who hunt for photo and Instagram backdrops, of course) did not exist prior to the opportunities created thanks to the accelerated enhancements in technology taking place. One of the most popular and necessary jobs that has become almost a

Continue Reading