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Till about a couple of decades back, if you wanted to share your ideas and experiences with the world through a written word, you had to become a journalist with a newspaper or a magazine. If you were an author, you depended on a publishing company to accept your work and market it. However, the democratisation of public expression of opinion started with the internet and
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“People do not buy goods and services. They buy relations, stories and magic.” - Seth Godin
As marketers, we try and test different strategies - ima
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It has become very important to have an online business. Social media marketing helps you to promote your business & product on various socia
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Advertising in the developing world was dominated by agencies in the imperial powers, especially from London and Paris. J. Walter Th
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Marketing at the tip of your fingers :
Before the era of Digital Marketing, the most effective means of marketing was “Word of Mouth”. With the advancement in technology, s
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