blog

5 ways to boost your Content Marketing strategy:

Over the years, I have heard that “Content is the king”, but what exactly does that mean? is it only the information that we keep reading about the products, or should I say the information that keeps popping on our screens every time we view a particular product.  What distinguishes a particular brand from the other? The customer bases? Their product? No! what distinguishes a particular brand from other is the way they deliver their co

Continue Reading

8 ways in which Digital Marketing scores over Traditional channels of marketing.

The quote which perfectly fits the present market scenario is by Brian Clarke, “These days, people want to learn before they buy, be educated instead of being pitched.” When you want to sell a product to someone, you are not selling that tangible good, you are selling the idea behind it. When we talk about selling the idea, the purpose is to make buyer aware about, “How the product is made”,

Continue Reading

Can your brand benefit from a content strategy?

A content strategy means giving the correct content to the correct individual, at the correct time. It's a plan of action informed by business objectives that depend on creating and circulating helpful content. Examination shows that organizations that promote content strategy experience, their turning rates are higher than their contenders who don't give more importance to content strategy. T

Continue Reading

Google Analytics: Measure Your Success Story.

 

“You become addicted to progress and fall in love with the process.”

This has been my go-to quote, because I believe in the process rather than the final output. Process helps to give a structure to the path after you’ve mastered the foundation by constantly giving you a reality check about what works in your favor and what doe

Continue Reading

5 Effective Ways to Get Customer Reviews

 

 Reviews are basically the opinions about your products from the consumers who have consumed them. It reflects on how well the product matches up to expectations based on the specifications provided by the manufacturer. Online customer reviews are a great avenue to grab consumer's attention and

Continue Reading

The Art of Behavioral Science: Convert your prospects into Clients.

The moment you read the word “Behavioral science”; you start referring it with some scientific complicated terms. Trust me, not all the big words are complicated as they sound. In simple terms, Behavioral Science deals with the study of human behavior and later analyzing the traits and utilizing it to improve the quality of life of people. You must be wondering, how do we co-relate Behavioral Science with Marketing, there is no way these 2 t

Continue Reading