What Are Backlinks?
A backlink is just a link from one website to another. Google uses backlink as a ranking signal because when one website links to another, it means they believe the content is trustworthy. High-quality backlinks help to increase the site’s ranking posi
A woman’s experience with a brand, whether it’s physical or digital, can echo through your target audience far and beyond a singular touchpoint. This is not only due to their nature of sharing their experiences with a brand. Women tend to be the financial decision-makers in households, and they also happen to Continue Reading
AI or Artificial Intelligence is slowly taking over all the aspects of the industries; be it process handling, data crunching, or even customer interactions. The large scale AI projects such as IBM Watson that has found a wide range of applications, from heal
Today, when billions & tons of waste are filling the landfills globally every year, it becomes important to go green whenever you can. Packaging is an area where this waste can be minimised. To reduce such waste, many companies have started taking the initiative to go eco-friendly when it comes to packaging.
Eco-friendly packaging also helps brands with several advantages such as,
1. Brand Image & Reputation: Acco